Cookie Policy
Effective Date: June 1, 2025 Last Updated: June 1, 2025
1. Introduction
This Cookie Policy explains how Total Window Service (“Company,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at totalserviceny.com. It describes what cookies are, how we use them, and your choices regarding their use.
By continuing to use our website, you consent to the use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to website operators.
Cookies may be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them).
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
3.1 Essential Cookies (Strictly Necessary)
These cookies are required for the basic functionality of our website. They enable core features such as page navigation, access to secure areas, and form submissions (including our contact form, booking form, and quote request form). The website cannot function properly without these cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| WordPress session cookies | totalserviceny.com | Maintain your session while browsing | Session |
| CSRF / security tokens | totalserviceny.com | Protect form submissions from unauthorized access | Session |
| wp-settings-, wordpress_logged_in_ | totalserviceny.com | Store admin preferences (logged-in users only) | Session–1 year |
| cookielawinfo-* | totalserviceny.com | Remember your cookie consent preferences | 1 year |
3.2 Analytics Cookies
These cookies collect information about how visitors use our website — such as which pages are visited most often, how visitors navigate between pages, and whether any errors are encountered. All data is aggregated and anonymized. This information helps us improve website performance and content.
Google Tag Manager (GTM)
Google Tag Manager is a tag management system that deploys and manages the analytics and marketing tags listed below. GTM itself does not collect personal data, but it triggers other services that may set cookies on your device.
Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects data such as pages visited, session duration, traffic sources, device type, and approximate geographic location. Data is processed by Google LLC.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguish unique visitors; assign an anonymous client ID | 2 years |
| ga* | Maintain session state for GA4 property | 2 years |
| _gid | Distinguish unique visitors within a 24-hour window | 24 hours |
| gat* | Throttle request rate to Google Analytics servers | 1 minute |
Google Analytics privacy policy: policies.google.com/privacy
3.3 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertising, measure the effectiveness of our advertising campaigns, and limit the number of times you see an advertisement.
Meta Pixel (Facebook)
We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to build custom audiences for future campaigns, and to track conversions (such as form submissions and quote requests). The Meta Pixel may collect data about your browsing activity on our website and share it with Meta Platforms, Inc.
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Identify browsers for advertising and site analytics | 90 days |
| _fbc | Store last-click information from Facebook ad campaigns | 90 days |
| fr | Deliver and measure the relevance of advertisements | 90 days |
Meta privacy policy: facebook.com/privacy/policy Meta cookie policy: facebook.com/policies/cookies
Google Ads
We use Google Ads conversion tracking to measure the performance of our search advertising campaigns. This allows us to understand which ads and keywords lead to actions such as quote requests and form submissions.
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Store conversion data from Google Ads clicks | 90 days |
| _gcl_aw | Link ad clicks to on-site actions | 90 days |
| gac* | Store campaign information for Google Ads | 90 days |
Google Ads privacy policy: policies.google.com/privacy
3.4 Functional and CRM Cookies
HubSpot
We use HubSpot for customer relationship management, live chat support, and email marketing. HubSpot sets cookies to identify returning visitors, track interactions with our website content, and personalize communications.
| Cookie | Purpose | Duration |
|---|---|---|
| __hstc | Track visitor sessions and identify returning visitors | 6 months |
| hubspotutk | Store a unique visitor ID used to link site activity to HubSpot contact records | 6 months |
| __hssc | Track the current session and determine if a new session has started | 30 minutes |
| __hssrc | Determine if the visitor has restarted their browser | Session |
| messagesUtk | Identify visitors who interact with the chatbot or live chat | 6 months |
| hs-messages-* | Store chat widget state and message history | Session–6 months |
HubSpot privacy policy: legal.hubspot.com/privacy-policy HubSpot cookie policy: knowledge.hubspot.com/reports/what-cookies-does-hubspot-set
4. Third-Party Data Processing
The third-party services listed above may process data on servers located outside of the United States. Each provider maintains its own data processing and security practices:
| Provider | Data Processor | Data Processing Location |
|---|---|---|
| Google (GTM, GA4, Ads) | Google LLC | United States |
| Meta (Pixel) | Meta Platforms, Inc. | United States |
| HubSpot | HubSpot, Inc. | United States |
We do not sell personal data collected through cookies to any party. Data shared with the providers above is used solely for the purposes described in this policy.
5. Your Cookie Choices
You have several options for managing cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete individual cookies or all cookies
- Block cookies from specific or all websites
- Set your browser to notify you when a cookie is being set
Please note that disabling essential cookies may affect the functionality of our website, including the ability to submit forms or request quotes.
Opt-Out Links
| Service | Opt-Out Method |
|---|---|
| Google Analytics | Install the Google Analytics Opt-Out Browser Add-on |
| Google Ads Personalization | Manage preferences at adssettings.google.com |
| Meta (Facebook) Ads | Manage preferences at facebook.com/adpreferences |
| HubSpot Tracking | Disable in your browser settings or contact us to opt out |
| All Advertising Cookies | Visit optout.aboutads.info (Digital Advertising Alliance) |
| All Advertising Cookies (EU) | Visit youronlinechoices.eu |
6. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your browsing activity tracked. There is currently no uniform standard for how websites should respond to DNT signals. We will update this policy if a standard is established.
7. Data Protection
Information collected through cookies is handled in accordance with our Privacy Policy. We do not sell personal data collected through cookies to third parties.
For California residents: under the California Consumer Privacy Act (CCPA), you have the right to know what personal information is being collected, to request its deletion, and to opt out of the sale of your personal information. Contact us to exercise these rights.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any updates will be posted on this page with a revised “Last Updated” date.
9. Contact Us
If you have questions about our use of cookies, please contact us:
Total Window Service 178 Columbus Ave, New York, NY 10023 Phone: +1 (917) 972-9020 Email: Contact Form Website: totalserviceny.com